Complete Guide to Writing a Blog Post (4/4)

Top 15 Types of Blog Posts Featured Image

Having trouble thinking of what to blog about?  Planning a variety of different types of blog posts helps figure out what your target audience wants from you.  In Part 1 of the Complete Guide to Writing a Blog Post we discussed how to make your content unique and useful.  In Part 2, we talked about effective post titles, opening lines, and scannable content.  In part … [Read more...]

Complete Guide to Writing a Blog Post (3/4)

Post Length and Post Frequency Featured Image

Knowing the proper length and frequency of posts is critical to the success of your blog.  If you recall, in Part 1 of the Complete Guide to Writing a Blog Post we discussed how to make your content unique and useful.  Then, we talked about effective post titles, opening lines, and scannable content.  In this article, I'll introduce granular posts and some factors that … [Read more...]

Complete Guide to Writing a Blog Post (2/4)

Writing for SEO Featured Image

Writing web copy is very different from normal writing.  Web copy must be concise, scannable, eye-catching, and organized.  In Part 1, of the Complete Guide to Writing a Blog Post we discussed how to make your content unique and useful.  In this section, I'll provide some of the leading tips on writing for SEO performance, including writing effective titles in your … [Read more...]

Complete Guide to Writing a Blog Post (1/4)

What is Great Blog Content Featured Image

So you have a blog, now what?  Well, the key to a successful blog is great content.  As the veterans used to say, "content is king".  But writing a blog post successfully can be a daunting task.  Where do I get started?  What do I write about?  Why aren't people reading my articles?  This complete guide to writing a blog post will help answer these questions and … [Read more...]

A Brief History of Search Engine Optimization

Brief history of search featured image

Developing a strong website in terms of SEO can mean the difference between success and failure, or between fame and obscurity.  This article provides an introduction into the history of the Google Search Algorithm as well as outline the fundamentals of the formula as applied to WordPress SEO.  Many individuals have carved out a living serving as SEO specialists, and … [Read more...]