Search Engine Optimization (SEO) builds equity into your website and boosts online visibility. We are a Pittsburgh SEO company with proven search marketing techniques and a holistic approach to your internet marketing. We use all forms of branded online content including websites, blogs, videos, and social media to get you found online.
E3 specializes in organic SEO. Unlike inorganic SEO, such as Pay Per Click (PPC) or Facebook ads, organic SEO builds on itself over time. Like a snowball rolling down a hill, the longer you develop your site’s SEO, the higher you will rank on search results pages. It is a long term process combining many disciplines, but in the end, it is the most critical aspect to online success. If you’re not doing it, you’re falling behind your competitors.
What is the Value?
Our techniques get your site ranked higher on Google for keywords relevant to your industry and market. It not only increases your site’s traffic, but it also increases the real, monetary value of your site and domain name. In much the same way as traditional marketing mediums, like radio, TV, and print, were infused with marketing messages, the web has become the latest battleground for audience reach. With a well structured internet marketing campaign, your brand will reach the next generation of consumers who use the internet to search for products and services. Not only that, but internet marketing is more efficient than traditional media with lower costs of production, wider reach, and extensibility. Gone are the days of frightfully expensive billboards, TV ads, or radio spots. Here comes blogs, online videos, and social media.
Internet Marketing Today
It used to be the case that so long as you coded your website with proper HTML and keywords, you would rank Number 1 on search engines like Google. That is no longer the case. As businesses recognized the value of search marketing, the field grew more competitive. While still fundamental, it is simply not enough anymore to have a properly coded website. Today’s search marketing is all about creating content. To quote the greats, “Content is King”, and in order to rank high today you need to regularly distribute effective content to your audience. Not only that, but the content must be formatted correctly for SEO. Even more, there are techniques out there known as “Link Building” that are really necessary to increase search ranking. Content must be continuously developed, adapted, evolved, and deployed. This is why we offer our search marketing services in several conveniently priced monthly SEO packages.
E3 follows “white hat” SEO principles, meaning our techniques are tried and true to deliver gradually increasing traffic and conversions. We work with your brand to determine a project proposal that is both within your budget and will deliver the maximum results. To meet your objectives and budget, we select a number of SEO methods to deploy and create a custom portfolio of services designed for your unique business needs. Our SEO arsenal includes:
- SEO-standards compliant web design
- Keyword research
- Link building
- Regular blog posting
- Web copy editing
- Keyword density optimization
- Meta optimizations
- Analytics and tracking
- A/B testing
- Performance optimization and monitoring
- Site speed and load time
- SEO consulting, training, and support