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Unless you’ve been living under a rock for the last ten years, you probably know that the foundation of any Search Engine Optimization plan involves choosing the right keywords. Keywords are critical to an internet marketing strategy, it’s true. But there is a difference between being mindful of keywords and becoming keyword obsessed. Keyword rankings can help you … [Read more...]
Anybody with a website probably knows they need to optimize their site to rank well in Search Engines. And most people, by now, have already invested some money in having a professional SEO company work with their website. Unfortunately, a majority of those people have gotten burned. They may have spent thousands of dollars for no results, or many thousands of dollars for … [Read more...]
A successful website architecture can mean the difference between your visitors becoming a sales lead or just bouncing away to a competitor's website. A more formal name for website architecture is "information architecture", which is the goal of building a website with your audience's needs in mind and making information intuitively discoverable. A successful website … [Read more...]
Learning how to choose a website or blog topic is the first step in a successful search engine optimization plan. The topic you choose will have a dramatic effect on the results you can expect from your website or blog as well as how quickly you can acheive success. Ranking higher for competitive topics is extremely difficult and will require more resources than less … [Read more...]
Getting started in SEO can be daunting. Search Engine Optimization (SEO) is both a science, backed by empirical, metric driven data, as well as an art form. It takes skill to develop engaging content that others want to share, and at the same time, understand the vast knowledge base of technical SEO best practices. This article introduces a number of resources for … [Read more...]
Online video marketing is the new battleground for search marketers. According to Google Industry Trends by the year 2014 online video will make up 91% of all internet traffic. Gone are the days where adding alt-tags to your website images earned you a few extra spots on Google. To rank high today, sites need to have lots of rich media content pieces that are … [Read more...]
The most important part of building or optimizing a website is the selection of the right keywords for SEO. If you do not identify and target the right keywords, everything else you do will be in vain. Target the right keywords and your website will be a success. The right people will search for and find the information relevant to them. Target the wrong keywords … [Read more...]
As you choose which keywords to target, it is important to understand what SEO Stop words are and why you should avoid using them in certain places on your website. It is important to know what they are and when it is appropriate to use them, since SEO Stop words dilute the weight of your more important keywords when indexed by search engines. List of SEO Stop … [Read more...]
Having trouble thinking of what to blog about? Planning a variety of different types of blog posts helps figure out what your target audience wants from you. In Part 1 of the Complete Guide to Writing a Blog Post we discussed how to make your content unique and useful. In Part 2, we talked about effective post titles, opening lines, and scannable content. In part … [Read more...]
Knowing the proper length and frequency of posts is critical to the success of your blog. If you recall, in Part 1 of the Complete Guide to Writing a Blog Post we discussed how to make your content unique and useful. Then, we talked about effective post titles, opening lines, and scannable content. In this article, I'll introduce granular posts and some factors that … [Read more...]
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