What is eMarketing?
eMarketing, also known as Internet Marketing, is the process by which visitors are directed towards a website and then successfully converted into a sale or lead. A sale is a direct purchase via a credit card or paypal. A lead is when a visitor provides some type of contact information (such as an email address or phone number) and/or leaves some basic information regarding their service requirement (such as a “request a quote” solution). eMarketing is an umbrella term encompassing Web Design, SEO, Social Media, Online Video, and many other techniques used to drive traffic and convert visitors into valuable sales and leads.
What is SEO?
SEO stands for Search Engine Optimization which is the process of bringing the volume and quality traffic to a website from search engines via natural search results. Quality traffic is determined by how ”relevant” the visitors being brought in are. For example, if someone uses Google to search for Used Cars, it would be ineffective to direct that customer to your website which sells restaurant equipment. Sure its more traffic, but its irrelevant traffic.
How do I find out the best keywords to target?
The best keywords depend on many factors such as amount of traffic it will generate (the best measurement is actual searches telling you how many people search in a day or month for that specific term); difficulty of attaining a top ranking (the perfect keyword is the one that has a lot of searches but little SEO competition); profitability of the keyword (you want the highest number of conversions per visitor).
What are the most important things for on-page optimization?
Opposite to off-page optimization and keyword analysis, with on-page optimization you are dealing with pages itself. Among the most important elements in on-page optimization are; Site Content, Weight Factors, Navigation Structure.
Which factors are considered unethical or black hat SEO?
Among the practices of using unethical techniques to make the search rankings go up (known as Black Hat SEO), there are Page Cloaking, Linkfarms, Duplicate content, Spamming keywords, Linking to “bad neighborhoods”.
What is PageRank and how does it work?
Implemented by Google, PageRank (PR) is a system that measures web page’s importance taking into account the links and links related factors only. Other popular search engines like Yahoo or MSN probably have a similar system but without an official measurement.
Does the web host have anything to do with the ranking?
A web host can not help to improve the site rankings, but if you choose a web host that remains down a lot that can certainly have a negative effect on your rankings. However, no search engines will rank your site higher because it is hosted on a particular web host.
How do I get my web site to show up in the search engines?
Except the submit URL function on the major search engines, getting links from authority web sites (those with high PageRank) is the fastest way to get your web site listed in the search engines. Among the other options is to put a link to the website from big forums signature, directories, friends sites etc.
In the long run, how do I get enough or more visitors?
Among the main factors you may find your visitors from are good site content updated regularly; on- and off-page optimization; viral marketing; site promotion and advertising. This is accomplished by utilizing many techniques including social media marketing via Facebook and Twitter, development of viral online videos distributed on YouTube, etc. E3 offers a full range of advanced services for long term web presence development.
Why doesn’t my Web site rank very well in the search engines?
This may depend on several issues:
- Incorrect usage of the TITLE tag or no TITLE tag content.
- Too many occurences of the same word in a page (spamming).
- Missing H1 and H2 heading tag content.
- No meaningful content in the first 250 characters on each page.
- Less than 200 words per page.
- Very few pages on your website.
How long does it take for SEO results to kick in?
The period of time required to see results of search engine optimization work range anywhere from 30 days for existing sites to 24 months for new websites in a competitive market.
Can you guarantee a number first position in the search engines?
No one can guarantee a number #1 position or certain ranking for your web site for a given keyword phrase. Simply there are too many factors beyond anyone’s control the site ranking depends on including the facts that search engines are changing their ranking algorithms, efforts made by competitors, and new sites being added to the Web.
